Barak Obama asks a crowd in Iowa if they have noticed the price of arugula at Whole Foods? Problem No. 1: There is no Whole Foods store in all of Iowa. Problem No. 2: I suspect that when most folks in Iowa go to the grocery store, they just buy lettuce.
This disconnect reminds me of Governor Michael Dukakis who famously told Iowa farmers to grow Belgian endive. That lead to this spoof on SNL. The skit was a Democratic debate moderated by Pat Schroeder (played by Nora Dunn). Dukakis, you may recall, was played brilliantly by Jon Lovitz:
Pat Schroeder: Well.. [ starts to cry, but then breaks out into hysterical laughter ] Okay! Alright.. Now.. Governor Dukakis, your critics are doubting your ability to translate the Massachusetts Miracle to the rest of the nation. When you first came to Iowa, you suggested that the farmers try growing a different crop.. and you cited as your example, Belgian endive. Do you still feel that Belgian endive still is the answer to Iowa's economy?
Michael Dukakis: Pat, each of us here tonight is asking for America's leadership and trust, allowing us to lead the country. And I don't think you can lead without a vision.. and I have a vision for America. I see purple mountains of raddichio; I see verdant valleys of arugula; I see escarole from sea to shining.. [ timer sounds ] ..sea. I know I'm running out of time, so let me conclude that with direction, purpose, a little oil and vinegar, and maybe some feta cheese, there is nothing we cannot do. Thank you.