I have not blogged on the controversy over Miller's sponsorship of the Folsom Street Fair and the appearance of its logo in conjunction with a parody of DaVinci's Last Supper.
One of my rules in life is that you ought to try very hard not to be offended. For that reason I am not a fan of Bill Donohue and the way in which he has run the Catholic League for Religious and Civil Rights. His appetite for offense appears to border on gluttony.
But the Folsom Street parody of the Last Supper is not like the parody on the Simpsons or most other well known parodies of the painting. This parody was undertaken by a group that is at odds with the Catholic Church and much of the Christian world. The latter tells them that their sexual practices are immoral and harmful. They don't like that and the Last Supper tableau, imputing those practices to Jesus and the Apostles is an aggressive and nasty way of expressing that dislike. (Even an alternative interpretation that Jesus accepts the sexual practices celebrated on Folsom Street is rather in your face.)
I think that the parody reflects an ugly and distorted view of the world, but that alone doesn't get me exercised about Miller. While beer companies would like us to think that they are like us and really cool so we should associate them by buying their beer, there is, for most of us, nothing to Miller other than whatever is in the can or bottle. They like the Brewers in Milwaukee and the Cubs in Chicago. They will sponsor parish festivals as well as leather meets. They are everything to everyone, so they are nothing. They are a bottle of beer. Whether they love Jesus, praise Allah or dance around trees means nothing to me.
For me to get excited, I have to believe that their sponsorship has some impact in the world. If, for example, I believe that the Folsom Street Fair promotes an objectification of sex or the promotion of sexual practices that harm those who engage in them, then I may not want to provide Miller the money to do it by buying their beer. I might feel the same way if I think that they pollute more than they should or exploit third world workers, etc.
Of course, you could also argue that the parody will promote disrespect for Christianity or lead people astray, but I have to be careful about that. Any expression of a belief that I disagree with or attack upon a belief that I hold dear may persuade someone in a way that I don't like, but I can only boycott so much at a time. In any event, whether I am offended has nothing to do with it.
As for this particular case, I am not sure that, in a world where so much happens that shouldn't, Miller's offense is a high priority. But, then again, I can't boycott what I don't buy so Miller ought to be as indifferent to what I think as I am to what they think.